Our PPC services and advertising strategies are designed to work together seamlessly, using data-driven campaigns to enhance your business’s profits.
The SEO Works is a top-tier PPC agency in the UK, providing businesses nationwide with a full suite of pay-per-click services. Our focus is on driving conversions and delivering a high return on investment (ROI).
We offer award-winning PPC services across various industries, having won multiple prestigious industry awards, including ‘Best PPC Campaign’ at the Northern Digital Awards, ‘Best SEO and PPC Company’ at the Prolific North Awards, and ‘PPC Campaign of the Year – B2C’ at the UK Digital Excellence Awards. Additionally, we are proud to be a recognized Google Premier Partner, a distinction given to the top 3% of agencies that demonstrate consistent client growth and leverage the latest technologies for Google advertising.
Our pay-per-click services are designed to cater to the unique needs and goals of your business, including:
Our PPC services and advertising strategies are designed to work together seamlessly, using data-driven campaigns to enhance your business’s profits.
Our PPC services encompass every aspect required to run a successful campaign. All of our PPC Account Managers are qualified by Google and Bing, ensuring they can manage your paid campaigns according to the latest industry standards.
Before launching your campaign, our thorough pre-campaign research will determine the most effective channels for your business, analyze your online competition, and recommend the optimal budget to help you stay competitive in your market. These key factors contribute to our reputation as a leading pay-per-click agency.
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As Google Premier Partners, we’ve built effective strategies that deliver exceptional results for our clients. To give you a glimpse of the recommendations we offer and the opportunities we can uncover, we’ve created a completely free PPC audit.
Our no-obligation PPC audit provides you with a detailed report on your current performance, highlights areas for improvement, and reveals hidden potential to help you achieve even greater success.
Partnering with a PPC company is crucial for staying competitive in the constantly evolving online marketplace. Our experts bring extensive experience across all types of search and paid social advertising, helping you increase visibility and drive conversions on the platforms that matter most to your business.
Professional PPC agencies have the expertise to create and manage campaigns that deliver results. With in-depth knowledge of the latest tools, trends, and industry best practices, they can maximize your ad spend for the best ROI.
PPC professionals use data-driven strategies to precisely target the right audience based on demographics, interests, and behavior. This ensures your ads reach the most relevant potential customers, increasing the chances of conversions.
A professional PPC team ensures that your budget is allocated wisely, using strategies that minimize wasted spend. By optimizing your campaigns, they can deliver better results for every dollar spent.
Managing PPC campaigns requires constant attention to detail and regular adjustments. Hiring professionals frees up your time, allowing you to focus on other aspects of your business while they handle your campaigns efficiently.
With PPC, you get clear, measurable results. Professionals track performance metrics like clicks, conversions, and ROI, providing you with actionable insights to refine strategies and achieve ongoing success.
Before jumping into creating ads for your business, it’s essential to fully understand your goals, target audience, offerings, competition, and more. The first step with our PPC agency is a deep dive into understanding your business’s context—your priorities, industry positioning, and potential target keywords. You’ll also meet your dedicated Account Manager and the team that will be managing your campaign.
Keyword research is the foundation of any PPC campaign, influencing your goals, budget, and strategy. We take the time to discuss your understanding of your target audience and keywords, then conduct our own thorough research into your offerings, audience behavior, and keyword intent. We’ll also analyze your competitive landscape to understand who the key players are in PPC. As the campaign evolves, we continue researching keywords and audience behavior to discover new opportunities based on any changes in your offerings or objectives.
Using industry-leading tools and years of experience, our PPC agency performs comprehensive manual audits of your current accounts to uncover any issues and identify potential improvements. The results from these audits will inform your long-term strategy, presented in a clear task list so you always know what’s being worked on. Whether we recommend a complete account restructuring or maintaining the current structure while enhancing it, our focus remains on conversions to ensure high ROI.
Once you’re onboarded, the keyword lists are finalized, and you approve our optimization recommendations, we launch the ads and begin long-term management. However, our work doesn’t stop there. Optimization and analysis are ongoing throughout the campaign. We use data from your ads to refine future strategies, continually improve click-through rates, and enhance ROI. Daily tasks may include ad copy creation, landing page improvements, scheduling ads, adjusting bids, and regularly reviewing your audience and account structure.
Our PPC team stays on top of the latest ad technologies, trends, and best practices to keep your strategy ahead of the competition. In addition to regular management, we’re always researching new algorithms, features, and advancements, including automation and AI. Using enterprise-level tools, we provide valuable insights and data-driven recommendations to further enhance your campaign’s quality and performance.
Campaign keywords and audiences based on your business goals
Ad campaigns are created and structured with compelling ads designed to convert
Only pay for clicks or actions, with full conversion reporting
We'll drive a high ROI by constantly optimizing and finding new opportunities
Our certified PPC specialists are Google Premier Partners with a decade of experience in pay per click services
We create tailored campaign keywords and audience targeting aligned with your specific business goals.
You’ll only pay for clicks or actions, with detailed conversion reporting to track the effectiveness of your campaigns.
Your ad campaigns will be structured with compelling ads designed to drive conversions and achieve maximum results.
Our team is dedicated to driving a high ROI by continuously optimizing your campaigns and identifying new opportunities for growth.
Our certified PPC specialists, Google Premier Partners, bring over a decade of experience in delivering exceptional pay-per-click services.
If you sell products online, PPC is a crucial component of your marketing strategy. With our expertise in creating high-converting PPC campaigns, we drive significant increases in online transactions, revenue, and return on ad spend (ROAS). We’ll help optimize your Google Shopping feed and boost your overall basket value by targeting the right products with the most relevant search terms.
Our proven success in eCommerce has led to consistent year-on-year revenue growth and a higher ROAS. We’ve helped eCommerce businesses across a variety of sectors, including clothing, home appliances, luxury watches, and more.
See how we helped an international eCommerce retailer achieve an impressive 15:1 return on ad spend.
Health-related PPC campaigns are subject to strict regulations from Google and Bing, and our team of experts ensures that your ads and campaigns are approved the first time. Digital marketing for healthcare organizations requires a high level of attention to detail, and we are well-equipped to navigate these complexities.
At The SEO Works, we bring years of experience in delivering PPC campaigns for a wide range of healthcare organizations, including pharmacies, private medical services, and research bodies. With thorough market research, our PPC campaigns consistently generate outstanding results for medical organizations.
See how we achieved a significant return on investment for a top-rated pharmacy.
With 63% of business executives now turning to online search as their primary method for sourcing services or products, B2B PPC has become more crucial than ever. Our PPC management agency conducts in-depth and ongoing industry research to ensure your campaigns are directly targeting your ideal client base. We develop agile, data-driven campaigns designed to generate quality leads and drive sales.
We’ve developed successful PPC campaigns for a wide range of educational institutions, from universities to specialized training organizations. Our campaigns have effectively driven open day registrations, prospectus downloads, and inquiries for educational and training bodies across the UK, as well as catering to international markets.
The Professional Services sector is highly competitive online, and our team has crafted successful PPC campaigns for clients in various industries, including Financial Services, Recruitment, Legal Services, and Law Firms. A well-executed PPC campaign will help you dominate search terms related to your core business areas, boosting brand visibility and driving client acquisition.
Get in touch to find out more about our award-winning PPC services or to request a quote
PPC, or “pay per click,” is a widely used form of paid advertising where businesses pay each time someone clicks on their ads. It works through an auction-style system, where businesses bid on specific keywords to have their ads displayed. The cost of bidding on certain keywords can vary, often depending on factors such as competition levels. Unlike organic search, which generates traffic through natural visibility, PPC requires businesses to pay for each click, offering a more direct and immediate traffic source.
While PPC is a paid strategy, it can often be preferred over, or work effectively alongside, SEO campaigns. PPC allows for highly targeted audience reach and provides almost instant results and ROI when implemented effectively, making it a valuable addition to an overall digital marketing strategy.
A PPC company is a digital marketing agency that specializes in managing pay-per-click (PPC) advertising for businesses. In this model, advertisers pay a fee each time someone clicks on their ad. The primary goal is to attract the right audience and drive targeted traffic to the website, ultimately converting that traffic into sales or other valuable actions.
With PPC services, there are typically two types of fees. The first is your ad spend, which is based on the number of clicks your ads receive and is paid directly to Google. We can work with you to set a monthly budget, so you’ll have a clear idea of your approximate ad spend each month. The second fee is the agency fee for managing your campaign. We charge a minimum fee, which may increase depending on the level of ad spend you have.
Feel free to get in touch with us to discuss the pricing of our PPC services in more detail.
We offer a wide range of PPC services and campaigns, including:
On these platforms, our team are able to provide a bespoke strategy and advertising creatives for various types of ads including video, display and more.
Effectively measuring the performance and success of your PPC campaigns is essential for continuous improvement and ensuring a positive ROI from your investment in professional PPC services.
We track various standard KPIs to measure success, including click-through rate (CTR), conversion rate, cost-per-click (CPC), and return on ad spend (ROAS). These metrics help us gauge progress and assess the impact of your PPC campaigns on your business’s bottom line. Other important KPIs include quality score, ad position, cost per conversion, and landing page-specific metrics, which all contribute to your ad performance and guide the development of future strategies.
We also recognize that KPIs can be unique to each business, so during the onboarding process, we make sure to discuss with clients which KPIs are most important to them to ensure we focus on the metrics that matter most.
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